EXPERIENCE
Writing Roles
DIGITAL CONTENT PRODUCER, HARVARD DIVISION OF CONTINUING EDUCATION
Feb. 2018—Present
Research, write, and edit website content, communications, and email copy for Harvard Extension School, Professional Development Programs, and Summer School
Conduct SEO research, competitive analysis, and web updates for all DCE sites
Report on web traffic analytics and trends; develop strategy accordingly
Coordinate with social media and email teams to create timely, relevant content
WRITER AND EDITOR, R.M. BAKKEN EDITORIAL LLC
Jan. 2016—May 2018
Develop content and keyword strategies for startups and SMBs
Write and edit web content including blog posts, whitepapers, reports, and site copy
Ghostwrite essays and magazine articles for CEOs and leaders
Proof digital and print textbook copy; build interactive widgets for digital textbooks
SENIOR CREATIVE MANAGER, SOCIAL FULCRUM
April 2015—Jan. 2016
Established a creative department within the agency, including building processes for production, delivery, and analysis of creative
SENIOR SECTION EDITOR, BRAFTON
Jan. 2011—April 2015
Developed and pitched content strategies for clients in health, lifestyles, and education industries
Managed a team of 15 full-time writers and copy editors
FREELANCE REPORTER AND PHOTOGRAPHER
Jan. 2008—Sept. 2010
Wrote and researched news articles on varying topics, including business, arts, entertainment, food, government, and human interest
Main publications included the Kalamazoo Gazette and Southwest Michigan Second Wave
EDUCATION
JOURNALISM COURSEWORK, HARVARD EXTENSION SCHOOL
Fall 2020—Present
I've started taking courses toward a graduate certificate in Digital Storytelling and anticipate completing the program in Spring 2022. Fall 2020, I completed News Reporting for Web, Print and other Platforms (JOUR E-140a) with Dr. Sally Sharp and received an A. Spring 2021, I took Feature Writing (JOUR E-137) with Jeremy Fox and earned an A-. Fall 2021, I am taking Foundations of Web Development (CSCI E-12) with David Heitmeyer.
DIGITAL MARKETING STRATEGY, HARVARD PROFESSIONAL DEVELOPMENT PROGRAM
October 2018
Attended a five-day Professional Development Program that covered consumer behavior, personas, storytelling for brands, social media, and more.
BACHELOR OF ARTS IN JOURNALISM, WESTERN MICHIGAN UNIVERSITY
December 2007
Minor: English with writing emphasis
Dean’s List: Fall 2006, Spring 2007, Summer 2007
Lambda Pi Eta National Communication Association Honor Society